The Gradient
The Gradient: Perspectives on AI
Russ Maschmeyer: Spatial Commerce and AI in Retail
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Russ Maschmeyer: Spatial Commerce and AI in Retail

On AI in the entrepreneurial and retail worlds, personalized web experiences, and spatial commerce.
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Transcript

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In episode 109 of The Gradient Podcast, Daniel Bashir speaks to Russ Maschmeyer.

Russ is the Product Lead for AI and Spatial Commerce at Shopify. At Shopify, he leads a team that looks at how AI can better empower entrepreneurs, with a particular interest in how image generation can help make the lives of business owners and merchants more productive. He previously led design for multiple services at Facebook and co-founded Primer, an AR-enabled interior design marketplace.

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Outline:

  • (00:00) Intro

  • (01:50) Russ’s background and a hacked Kinect sensor

  • (06:00) Instruments and emotion, embodiment and accessibility

  • (08:45) Natural language as input and generative AI in creating emotive experiences

  • (10:55) Work on search queries and recommendations at Facebook, designing for search

  • (16:35) AI in the retail and entrepreneurial landscape

  • (19:15) Shopify and AI for business owners

  • (22:10) Vision and directions for AI in commerce

  • (25:01) Personalized experiences for shopping

  • (28:45) Challenges for creating personalized experiences

  • (31:49) Intro to spatial commerce

  • (34:48) AR/VR devices and spatial commerce

  • (37:30) MR and AI for immersive product search

    • (41:35) Implementation details

  • (48:05) WonkaVision and difficulties for immersive web experiences

  • (52:10) Future projects and directions for spatial commerce

  • (55:10) Outro

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The Gradient
The Gradient: Perspectives on AI
Interviews with various people who research, build, or use AI, including academics, engineers, artists, entrepreneurs, and more.